Analytics Can Help You Fine Tune Your Website and Digital Marketing.

After making a Google Analytics account go to the admin button.  Then in the property column, select Create New Property from the menu.  Your Property is simply the name of the website or app you want to track.  Account managers can have up to 50 sites/ per account FYI. 

If you want to track a website, enter your URL.  You will be asked if your site uses HTTP:// or HTTPS:// for the domain.  Next, you’ll be asked to choose an industry and the time zone.  Get Tracking ID.  You’ll put this ID into your website code so it will send info to analytics.  Once you click get tracking ID your property will be created, but you need to set up tracking code on your website to start collecting data.  Don’t stress- you don’t need to be a coding pro to set it up.

The tracking code is a piece of Javascript that you’ll need to copy and paste into the code of your own web pages.  To get the code, go back to your Property in the Admin tab.  If you have multiple different websites or apps you want to collect data for, you need to choose a specific one. 

Under Property, you can click on tracking code to display y(our tracking ID at the top of the page.  Copy this code and add it to each of your pages that you want to collect data from (do all pages).  This process may differ based on the type of website you have (static or dynamic).

Some web hosting services require only the tracking ID.  With others, you need to add the longer “tracking ID code snippet” to each web page of the website you want to track.  The tracking code snippet for your website will be displayed under Website Tracking.  It can up to 24 hours for data to appear in your reports after you’ve set up your tracking code on your site.  When you start collecting data, you can see how well your marketing is working and use the insights to make strategic adjustments and improvements. 

If you use Google Ads to advertise your business online, you can connect your account to analytics to measure the effectiveness of your ad campaigns.  You can also set up goals by singling out the actions you want people on your site to take (like buying something or reading an article).  Then you can see reports that tell you if you’re meeting your goals.  Analytics can help you fine tune your website and digital marketing. To get you started, let’s make a checklist of steps you can take to put you and your site in a good position to use Analytics.

Analytics can help you fine tune your website and digital marketing.  To get you started, let’s make a checklist of steps you can take to put you and your site in a good position to use analytics. 

  • Set goals for your digital marketing
  • Make sure your website is updated and optimized for mobile use
  • Set up social media accounts that link people to your site
  • Do search engine optimization SEO for your site
  • Decide who will be responsible for monitoring your analytics
  • Go to marketing platform.google.com and create a free account.

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