Can You Afford Not to Know Where Your Web Traffic is Coming From?
An important part of your analytics to focus on is where your web traffic is coming from. Then, see what that tells you about your audience.
Analytics shows where your traffic comes from, but more importantly, it shows which sources lead to conversions (like sales or newsletter sign-ups).
There’s no magic formula for how to convert your traffic. The idea is to make informed marketing decisions based on your statistics, then test them and use Analytics to see what does and doesn’t work.
Analytics is great for tracking how well your marketing campaigns (social media, email marketing, and web ads) are doing.
Using the Analytics URL Builder, you can create custom URLs that track how many times your links are clicked.
Another way to use Analytics is to see the popularity of individual pages on your website.
Beyond just seeing which of your pages get the most traffic, you can segment data in the Pages Report to show you traffic sources, whether people are on mobile or desktop, and whether they’re new or returning visitors.
How you use Analytics will depend on your business goals. Goal Tracking lets you set those goals for yourself and track their progress.
There are 4 types of goals you can set in Analytics: duration, pages, event, and destination. Duration goals are about how long people stay on your site. For example, your goal might be to get users to stay for 5 minutes.
Pages goals involve how many separate pages a user looks at the per session. Your goal might be for users to visit 3 pages because your data shows that people who do that are more likely to buy something.
You achieve event goals when someone downloads a file, watches a video, or does something else you want them to do. You can think of them as little wins that you hope will lead to your larger goals.
Destination goals are about people visiting certain pages or taking certain paths on your site. For example, a destination goal might be how many people go from your homepage to your product page to your checkout page.
These destination goals are good for seeing where people are leaving your site, which helps you figure out how to improve your UX (user experience). You can set up new goals in the Admin section of your account.
To really dive into your analytics, you can create custom segments to view data based on specific criteria that you can personalize.
There’s no limit to the combos of data you can segment. Create a new segment from any report by clicking the +Segment tile below the navigation bar in the reporting interface. Just name your segment and set your filters.
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