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Do You Send Emails When Your Users Are Most Likely to Engage?

 Imagine you’re launching an email newsletter and you want to send emails when users are most likely to engage. You could select a somewhat arbitrary time such as 10:00-11 00 am on Mondays, but it may be better to use data to inform your decision.

  • The fastest way to quickly see the times and days that users engage on your site is to use the Google Analytics Home page.
  • Find the card titled “When do your users visit?”. This card is also called “Users by the time of day”.

 

The time of day captured by Google Analytics is determined by the time zone set in Google Analytics admin > View > View Settings.

The best approach to understand when to send out an email campaign is to test various hypotheses and use the data to inform your decision.

 

  • Sending the email one day before the peak conversion rate or one day after peak traffic volume to get users to reengage might be better than sending it at the time of peak user activity. 
  • In either of the former scenarios, Google Analytics' custom campaign parameters could also be used to segment the data or as a dimension in a custom report to help identify the best time to send the newsletter.

 

Determine your KPIs

 

You can use Google Analytics to track key performance indicators (or KPIs) for content sites such as news sites or blogs.

Users who consume more content on your site are more likely to see more advertisements, so if your site earns revenue from advertising, your team might be interested in Pages per Session as a KPI.

 

The KPIs you choose will most likely be available across various reports in Google Analytics. You can use Analytics to make it easier for your team to focus on them. Let’s cover a few ways to do that.

 

You can create a dashboard and share it with your team.

 

  • You'll need at least Collaborate user permissions to share your dashboard.
  • This makes it viewable, but not changeable, for everyone with Read & Analyze access to the view you’re using.

 

A custom report is also a great way to get your Google Analytics’ users to focus on those KPIs that matter to your team. 

 

  • You can choose Edit from any standard or custom report to use it as a base for a new custom report. 
  • You can also create a custom report from scratch by choosing Customization > Custom Reports.

In order for other Analytics users to use your custom report, you’ll need to share the configuration link with the

 

Another option is to share the report with individual users or a group email alias. 

  • Use the Share button found in custom reports, standard reports and dashboards.
  • By setting the frequency to any time period, for example, weekly, your users will get an updated report on a regular basis.
  • You can then use this periodic email to generate discussion in your team’s KPI meetings.
  • You can choose from several attachment formats.

 

You can save a Google Analytics report using the Save button or by bookmarking it in your browser for fast access. These are great options for your users who don't use Google Analytics frequently and forget how to navigate to a particular report.

 

If you have multiple Google Analytics assets to share, like custom report configurations or segment links, you can share them with one link by going to Admin > View > Personal Tools & Assets > Share Assets.

 

Google also offers Data Studio, a free product that gives you even more options for visualizing and sharing your data. 

  • You can include data from Google Analytics and other sources in your reports.
  • You can share those reports with users who don’t have access to your Analytics data or any of the data sources in your report. 


If this helps you in any way, please comment, share and like.  Thank you.

 

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