How Can I Be Great at Digital Marketing in 2019
I recently read a comment in my Instagram feed zoomorganic@instagram which asked the question, "How can I be good at digital marketing"?
There are many aspects which contribute to a successful digital marketer. However today I will focus on a short 3 must haves:
Put the customer at the center
Across our research, one thing became clear: Leading marketers are putting
customers at the heart of their strategy. Interactive entertainment company Electronic Arts Inc. has organized their teams around the customer. Marketing, analytics, and publishing teams all start from a single source of truth: customer insights.
Use technology to help teams collaborate
Leading marketers are adopting the same connected technology across the company to help teams work more effectively together. The professional baseball organization, Major League Baseball, has seen a significant reduction in time spent pulling and sharing reports since adopting a single platform.
Integrate ads and analytics data
Bringing together ads and analytics data in one platform gives marketers the opportunity to establish a deeper, more meaningful relationship with every
customer. With an integrated technology stack, online travel company BookIt was able to segment visitors by specific vacation destinations and then tailored its ad creative to match the vacations visitors were looking for.
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