How Do You Discover Profitable Keywords for Your Market?

You have two paths that will help you discover profitable keywords for your market, especially when you are just starting out.

ZoomOrganic finds your competitors’ most competitive, proven keywords. 

Use your competitors shared core keywords, or start with a Keyword Planner.

Google’s keyword tool give you objective stats for a keyword on its own, without competitive data.

If you start with a root word like “coffee” the tool serves up longer variations that might inspire new keyword ideas for you — “coffee shops near me.” You can ask the tool to suggest keywords tied to universal search types like images, shopping, YouTube, and news.

Your Competitor Websites

You would have already found, filtered, and exported their relevant keywords, but run a sweep for anything you might have missed. Browse their website for phrases they focus on or questions that will need to be answered.

Also, consider their brand names. Advertise on the branded term, but don’t use it in your ad copy. These are also potentially low click-through-rate ads, so no clearly explain your value in the ad.

Your AdWords Account

 

If you are growing ideas of keywords to target in your content for SEO purposes, don’t overlook your own AdWords account. It gives you much more room to elaborate on the answer to your visitor’s search. Credibility nailed.

Tips

You can import all of these groups into ZoomOrganic too — even if they come pasted from an offline spreadsheet.  There are complexities that go into choosing profitable keywords for a niche.  This approach relies on a simple method of viewing related keywords your competitors also bought.

Once you do, narrow your keyword list down to specific criteria for your niche. Set the requirements for cost per day, search volume, and many more options.

Choose a competitor that has a visible, active AdWords campaign underway, and we can find some of your other (similar) competitors automatically.*

* We can override the competitors we found and compare other domains instead.

Focus on Their Shared “Core” Keywords

Browse the list of keywords

The actual keywords open in a list below. These are keywords that all 3 of these competitors have bet on by purchasing them in AdWords. Any domain can take risks and buy keywords that don’t deliver on the money they spend to advertise on them. However, we see evidence that advertisers don’t let those continue for too long.  The best way to weed out poor-performing, unpopular keywords is to look at the wisdom of the crowd. We can confidently look at the keywords that all 3 competitors buy and see them as “must-have keywords” in this niche.

Sort and export

You can see things (like Cost per Day) to sort the keywords by your most important criteria. We start with a search for a niche keyword.  This will be the base keyword we use to find similar, related keywords in the niche.

Apply filters

We check any filters that apply to your keywords. Set ranges that fit your budget (cost per day) or strategy (long tail keywords via “number of words” filter). Filters include:

  • Cost per day
  • Daily Search Volume
  • SEO Difficulty
  • Number of Words
  • Number of Advertisers
  • Broad Cost per Click
  • Clicks per Day
  • Broad Click Through Rate

Export your new keyword suggestions (optional)

Once you have a list that fits your budget and audience reach, you can export your keywords to a CSV file. It’s optional, but some people want the flexibility of a file that you can add to with more keyword ideas throughout all stages of your campaign.

As you growing list of keywords, you want to target, keep in mind that you don’t have to shoot for the number one position on each one. Some times shooting for a lower ranking on a competitor term gives you a bigger payoff for the amount of work you put in.

Find recurring themes

Review the keywords for ideas.

See what they have in common. This could be product lines, classifications like “how to” or keywords that advanced users or novices might use.  Sort those further into keyword groups.

This doesn’t have to be the same as your actual ad groups. The idea is to organize themed groups of keywords to make future research easier on you.

  • Use search volume as a guide for how many keywords to include in each theme/group.
  • Target 10,000 to 50,000 searches/month for each theme.
  • If all the keywords in your theme surpass that total search volume, look for subgroups within that theme.

Save and export your themes

Any place that you can save your keyword structure—and easily access it for ongoing research—is a solid option.  ZoomOrganic has created a tool that keeps your keywords (and keyword structure) organized and accessible.

Drill into a few keywords from each theme.

See who advertises on them and who ranks for them.

Use those main competitors to expand your keyword ideas.

Add your branded and niche keywords

By this point, we should have a robust list of keywords. If you are missing any branded terms or specialty niche keywords, add them to your ZoomOrganic project now. 

* Premium members can tell us which specific keywords to search, and we will add them to our database to be searched every month going forward.*

Try other tools for keyword ideas

Keyword Planner

Google’s keyword tool give you objective stats for a keyword on its own, without competitive data.

If you start with a root word like “coffee” the tool serves up longer variations that might inspire new keyword ideas for you — “coffee shops near me.” You can ask the tool to suggest keywords tied to universal search types like images, shopping, YouTube, and news.

Your Competitor Websites

You would have already found, filtered, and exported their relevant keywords, but run a sweep for anything you might have missed. Browse their website for phrases they focus on or questions that will need to be answered.  Also, consider their brand names. Advertise on the branded term, but don’t use it in your ad copy. These are also potentially low click-through-rate ads, so no clearly explain your value in the ad.

Your AdWords Account

If you are growing ideas of keywords to target in your content for SEO purposes, don’t overlook your own AdWords account. It gives you much more room to elaborate on the answer to your visitor’s search. Credibility nailed.

You can import all of these groups into ZoomOrganic — even if they come pasted from an offline spreadsheet. Get your Standard Report today:

Click here👇🏽

https://zoomorganic.com/products/standard-seo-plan

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