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What Are Stories in 2019?

Stories on Instagram, Facebook, Messenger and WhatsApp (Status) give you an immersive, full-screen vertical format to bring your business to life through photos, videos, text, and effects. This fast-growing format is a great place for brands to connect with their audience via organic stories and through ads within stories.

 

What are the stories?

The story is a fullscreen creative format that allows people to view and share moments via text, photos, videos, filters and effects that disappear (unless saved) after 24 hours.

 

You can also create ads that run in stories which use the same engaging, fullscreen format. With stories ads, you can promote products and generate sales and brand outcomes. In this blog, you'll learn about the stories format and how to optimize your campaigns for ads that run in stories.

 

The way we share continues to evolve

The way people share information is constantly evolving. New mediums and formats have enabled people to tell stories in new and different ways. Today, when we want to tell a story, we have many options to choose from. However, what's remained constant over time is the human urge to communicate and connect by telling stories.

Today most people have a mobile device equipped with a quality camera. This has empowered people to more easily capture and share their experiences. Remember when all we could do was text? Now, with photos, videos and added creative tools, people can communicate faster and make their communication more immersive, expressive and fun.

The stories format is a natural next step in the evolution of storytelling because it combines the best of many forms of sharing. And what does this evolution mean for you? It means an incredible opportunity to reach people where they are and drive value for your business.

This new way to tell stories is catching on. Although we launched Instagram Stories less than 3 years ago, over 70% of Instagram accounts now use them.1

 

1 Source: Instagram internal data, July 2018.

The bar across the top of your Instagram, Facebook, and Messenger feed highlights the friends and businesses that have shared stories within the last 24 hours. 

 

A profile photo will have a colorful ring around it if the person has shared a new story that you haven't yet viewed. 

 

A grey ring indicates a story that you've already watched.

 

Tapping on a profile photo opens the story in a slideshow format, displaying the account's or Page's photos and videos. You can view the story at your own pace by tapping to go back or swiping forward to jump to another story. You can also hold to pause a story.

 

Express yourself

A story disappears 24 hours after it's posted unless it's archived or saved.

With stories, you can:

 

  • Add colorful text, emojis, and stickers to photos and videos.
  • Choose from different brush styles and colors to draw on your photos or videos.
  • Apply creative filters to your story.
  • Use Boomerang or live video to create your story.

 

The story will disappear after 24 hours and will not appear on a profile grid or in Feed. Unlike regular posts, there are no public likes or comments, but you can comment on someone’s story by sending them a private message. Swipe down to exit the stories viewer.

 

 

Express yourself

A story disappears 24 hours after it's posted unless it's archived or saved.

 

With stories, you can:

 

  • Add colorful text, emojis, and stickers to photos and videos.
  • Choose from different brush styles and colors to draw on your photos or videos.
  • Apply creative filters to your story.
  • Use Boomerang or live video to create your story.

 

The story will disappear after 24 hours and will not appear on a profile grid or in Feed. Unlike regular posts, there are no public likes or comments, but you can comment on someone’s story by sending them a private message. Swipe down to exit the stories viewer.

 

Stories across the Facebook family

People have rapidly embraced stories. The Facebook family launched its first stories format on Instagram and it's now also available on Facebook, Messenger, and WhatsApp (as Status).

Click the right arrow to learn how the stories format has grown across the Facebook family.

  • Instagram
    500 million
    daily active accounts on Instagram.1
    1Instagram Internal data, Jan. 2019
    Facebook  and Messenger
    300 million
    daily active users of Facebook Stories and Messenger Stories.2   
    We group these together since stories which people start on Messenger also run automatically on the Facebook app.
    2 Facebook Internal data, August 2018
    WhatsApp: Status
  • 450 million
    daily active users of WhatsApp Status.3 Status on WhatsApp is virtually the same as stories.
    3 WhatsApp Internal data, May 2018

Key takeaways

 

  • Stories combine text, images, video, and effects to let individuals, creators and brands connect with their communities in an authentic and playful way.
  • Stories have moved beyond Instagram and are now available on Facebook, Messenger, and WhatsApp (Status).
  • Hundreds of millions of people and comp

 Please like and share.  Take action.  Update your story today.

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